Stakeholder Engagement
 
 
Supporting the Abraaj Partner Companies
 
ASSET has the defining role to play in creating a new layer of value within the Abraaj portfolio of businesses, through environmental, social and governance (ESG) initiatives, the adoption of sustainable business practices and through best in class marketing and digital services activity being supported through ASSET team resources. This process takes place primarily in the following core areas:
 
  • Customized environmental and philanthropic program assessments and gap analysis
  • Brand and digital innovation and resulting cultural alignment
  • Stakeholder alignment and engagement through Abraaj strategic platforms
  • Intra-partner company collaboration for Social Investing impact
 
All the companies we invest in are assessed in terms of their approach to Environmental, Social and Governance issues. The independent assessment process aims to identify gaps in the fields of governance frameworks, methods of control and degrees of accountability, communication practices, employee engagement practices, environmental policies and community practices.
 
The Partner Company Engagement Levers
 
Abraaj platforms: Bringing the array of strategic and philanthropic platforms invested into by Abraaj more deeply into investee situations
 
ESG and Social Investment: Benchmarking ESG readiness within the partner companies, including reference to the United Nations Principles for Responsible Investment (UNPRI) and global standards in accordance with DFI and voluntary accountabilities
 
Marketing services: Support brand evolution or transformation around values-driven marketing planning
 
Digital and mobile: Supporting partner companies to recognize customer and brand engagement opportunities online, on mobile and other platforms
 
Social Media: Advising on what has now become a mandatory channel for outreach, engagement, socializing and embedding brands
 
 


Print
+ A - A