Our Approach

We create value for partner companies through sustainable operational excellence and a genuine partnership approach. Our combination of well-connected local investment teams and global best-practice capabilities offers an unrivaled platform for growth.

Support, Transform, Grow

We work side-by-side with our partner companies to help them grow and realize their ambitions. From the outset, we act as partners.

They have access to our global best-practice capabilities, as well as the experience of our operating professionals within the Abraaj Performance Acceleration Group (APAG).

Often our businesses need the support of the communities in which they operate to succeed. That’s why we take a broad stakeholder approach to investment. Through their strong local knowledge and connections, our on-the-ground investment teams ensure all stakeholder interests are represented. 

The Abraaj Performance Acceleration Group

The Abraaj Performance Acceleration Group (APAG) identifies scope for improvements at partner companies, makes recommendations for change and supports our portfolio managers in implementing operational efficiencies. For each partner company, APAG is involved from the pre-investment strategic, commercial and operational due diligence stages right through to exit.

Post-acquisition, APAG's professionals support portfolio managers in creating Value Creation and 100-Day Plans. To help deploy these plans—as well as conduct key initiatives and regular portfolio reviews—APAG has created a set of tools and techniques that can be implemented across Funds and partner companies.

Our professionals support portfolio managers in creating value creation and 100-Day Plans

The Abraaj Group has developed a number of operating principles that govern how APAG engages with the investment teams and partner companies. These principles include accepting accountability for initiatives, preventing duplication of effort and maximizing the marginal return of resources.

Within the team are a core group of operating professionals who have senior or mid-level operational experience in both consulting and industry. This experience is supplemented by in-house centers of excellence in areas such as marketing, finance and human resources. APAG also taps into its external network of institutional and individual experts to provide sector or functional insight when necessary.