Preedachanok Somprasert, Service Design, Abraaj RCA Innovation Scholar 2017 – 2019

‘I am trying to create service innovations which lead to the betterment of life and culture in my hometown. MA Service Design at the RCA is the perfect match for my professional desire.’

Preedachanok Somprasert has spent four years immersed in Industrial Design, learning how designers create innovations to enhance quality of life and find sustainable solutions. She was drawn to studying Service Design at the RCA by the freedom it allows each student to fulfil and expand their own passion.

Preedachanok plans to use her training in Service Design to revolutionize the traditional frameworks of tourism, to create a sustainable system for travelling in her home country Thailand. She hopes that this will empower and inspire local people to take ownership in local economies and communities leading to a more sustainable approach to tourism.

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